Consumer Relationships with Streaming Video Services & Their Viewing Behaviors
Vindicia commissioned nScreenMedia to examine consumer relationships with streaming video services and their viewing behaviors. The result is the detailed research study Keep My Customer – Why Consumers Subscribe to, Stay with, Cancel, and Come Back to Online Video Services. The comprehensive study surveyed 500 consumers across the UK, all of whom use subscription video on demand (SVOD) services. Key results included:
• 40% of households have a subscription to at least one streaming video service
• The average viewer subscribes to 2.9 streaming services and pays an average of £6.61 per service
• Discounted offerings are an under-exploited opportunity for SVOD service providers
One of the study’s major findings is that involuntary cancellations are a substantial problem for the industry. The study revealed that over a third of UK online video streamers have had an SVOD service canceled due to a card problem. And of those, 30% did not return to the service.
Register today for the live webinar, and y
Hosted by: nScreenMedia Founder and Chief Analyst Colin Dixon, along with Vindicia Marketing Manager Mark Bishop