Analyst Report Webinar | Consumer Attitudes Toward Online Subscription Services

Date: Tuesday, May 17
Time: 10:00 - 11:00AM (PDT), 1:00 - 2:00PM (EDT)
Duration: 1 Hour

Widmeyer recently surveyed 1,000 U.S. adults who subscribe to at least one paid service in order to gauge the demand for value-added services. Among the survey findings were a very high interest in extras and a willingness to pay more for added subscription benefits:

  • 90% are interested in upgrading to a premium package with added privileges
  • 84% are willing to pay $1.99 extra for a premium package
  • 76% are willing to pay $3.99 extra for a premium package
Join us for this informative webinar where we’ll deep-dive into the actionable survey findings.

Speakers: Bryta Schulz, SVP Marketing, Vindicia | Chris Lawrence, Director of Research, Widmeyer Communications

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