Widmeyer surveyed 1,000 U.S. adults who maintain at least one paid subscription service in order to gauge the demand for value-added services. Survey findings include a very high interest in extras and a willingness to pay more for added subscription benefits:
- 90% are willing to upgrade to a premium package with added privileges
- 84% are willing to pay $1.99 extra for a premium package
- 76% are willing to pay $3.99 extra for a premium package
Download the complete 22-page quantitative research report to read all of the actionable survey findings.