Before You Go: Considerations for SaaS
Businesses Planning to Go-To-Market

Choosing the right go-to-market strategy for your software-as-a-service business can be a “make it” or “break it” decision. In this webinar, Ben Kepes, Cloud Computing expert and analyst at Diversity Analysis, and Sanjay Sarathy, Sr. Vice President of Marketing, Vindicia, discuss recent SaaS business strategy trends and observations, including:

• The discernible shift in how SaaS companies go to market
• What Cloud Computing enables for all businesses
• Common and innovative business models
• The importance of thinking both niche and global
• Top expansion mistakes, including the “do-it-all-ourselves” approach
  

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